The most startling change brought about by the issue was the departure from the almost universal use of portrait designs of monarchs or presidents to a set of stamps in which every stamp was not only different from the others but generally more attractive and interesting. The advantages from both financial and general points of view had been submitted to the Postmaster-General as early as 1894 for a stamp issue that was “symbolic of the land”.
The stamp designs were selected from around 2,400 entered in a public competition.
H W Young designed the 1/2d stamp, J Gaut the 1d, W R Bock the 2d, 3d, 9d and 1s values, E Howard the 4d, 6d and 8d and E T Luke the 2 1/2d, 5d, 2s and 5s stamps.
The stamps were all engraved by Waterlow and Sons, England. The first issue was also printed by Waterlow and Sons, with later supplies being printed in New Zealand from new plates also supplied by Waterlow and Sons.